Most businesses would like to ‘be better’ at Facebook. Being ‘better’ most commonly equates to improving interaction on said Facebook page. While there is an enormous amount of discourse out there dedicated to this very topic, I’ve drilled it down to five easy ‘takeaways’ - the real basics, inspired by the things I most commonly observe on Facebook, in combination with some simple social media theory. 1. Be aware of user activity fluctuations In layman’s terms, this relates t