
WHERE SHOULD MEDIA ADVERTISING SPEND BE DIRECTED?
We all accept the media has changed significantly this millennium and those changes are still unfolding. We need only look at this graphic and the trends jump out at us. Many newspapers are already dead as a printed product, and many others are on the edge of permanent change. Again from the Pew Research graph, you could jump to the conclusion that advertising would just be a straight redirection to online/mobile news services, but that lost traditional advertising spend has