Recently I had coffee with the Editor-in-Chief of Fairfax’s WAToday, Allen Newton, and chatted through the ins and outs of the brave new world of digital journalism. Starting as a cadet with the long defunct Sunday Independent in Perth during the 1970s, Allen has had a stellar four-decade media career including some stints in PR. His authority to discuss all things digital media is enhanced by his experience as the founding editor of News Limited’s Perth Now. WAToday is now s

Did you know that 55 per cent of the news content you consumed last week was the result of some form of PR intervention? (Australian Centre for Independent Journalism (ACIJ) Study Spinning the Media, 2010) The relationship between PR and the media has been a hot topic ever since it was broadly recognised that PR actually has something to contribute to the modern media landscape. Unsurprisingly, this notion doesn’t sit well with most journalists who see it as a challenge to th