
Give me market research any day!
Blind Faith was a great rock band in its day, but ask people to faithfully believe that just 400 people out of WA’s total population can predict who’s going to win an election or support a particular proposal and you’re in for a solid dose of scepticism. Frankly, I’m over trying to convince the doubters so I recently asked Keith Patterson of Patterson Research Group to explain how just 400 anonymous Western Australians can accurately ‘predict’ who will or will not get to hold