The recent screening of the film “Deepwater Horizon” led me to thinking about reputational risk management and how undervalued the process is by organisations and companies. The film is a well-crafted action thriller that in passing characterises BP with an apparent greater focus on cost cutting than on the safety of its people which ultimately led to its reputation being damaged. As Eccles, Newquist and Schatz1.commented in the Harvard Business Review: “Most companies do an