MARKETING COMMUNICATIONS

“While advertising is what you pay for, public relations is what you pray for.” 
Philip Kotler, global marketing expert

It is certainly true that many marketing communications practitioners now regard PR as a fulcrum in the battle to win over consumers’ hearts and minds by creating a favourable shift in attitudes and behaviour.

Whatever your overarching corporate marketing strategy, PR has a key role to play in the marketing communications mix.

Riley Mathewson doesn’t just take a “media release and ad” or “product placement” approach to this critical PR area. Our professional staff have managerial experience in the articulation of organisation values, strategy and an understanding of the breadth of influences and touch-points that constitute brand. We seek to understand your brand’s DNA along with your communication’s objectives before leaping into a marketing communications program.

Indeed, whilst PR is our heritage, our planning and implementation skills extend across the full marketing communications mix. In recent years, we have designed and produced some of the State's most recognised advertising campaigns as evidenced below. We have full media planning and buying capabilities. After all, it’s not the tools that matter, it’s the result!

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The “Dogs” campaign was developed to give The Samaritans’ phone support line a fresh, friendly and optimistic identity unlike others in the sector.

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The Incomparable branding and advertising campaign was a key execution in moving the Seasons Funerals brand more upscale, thus creating more space for its sister “no fuss” brand, Just Cremations, to grow aggressively.

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The Jack and Margaret characters were chosen to give the Just Cremations brand a “no fuss” persona, and to use humour in making death an easier topic to engage with.

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The “Dogs” campaign was developed to give The Samaritans’ phone support line a fresh, friendly and optimistic identity unlike others in the sector.

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We have also created a vast array of brochures, invitations, advertisements, flyers etc. Click here to see a few samples.

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